Posted In Featured Case Study

Verizon URL's Food Hall

Working in collaboration with the client’s project manager, corporate architect, Compass/Eurest, and client stakeholders, Melanie partnered with Dynamikspace, Garrett Lennon [JLR Group], Dynamikspace, and Garrett Lennon [JLR Group] to create innovative food service and retail solutions that work.


  • Determine the type of foodservice and operational needs.
  • Research local culinary trends and competitive analysis.
  • Provide space allocation and planning studies for back of the house and front of the house configurations, highlighting efficiencies and best practices.
  • Provide food hall branding options relative to the unique company culture.
  • Determine maximum flexibility, mobility, and placement [interior and exterior] of food service and retail environments.
  • With the team’s input, create a schedule for successful launch and project budget guidelines.
  • Create iterative 3D café studies to determine maximum thru-put, customer flow, and aesthetic preferences relative to the unique attributes of the demographic and location.
  • Create innovative solutions relating to sustainability, farm to table, and other current trends in food delivery.
  • Collaborating with the client project manager, to move thru the design/build process to a successful café grand opening.